We have been in a McDonald’s that is old and dingy, but then you come across one that is freshly remodeled and your whole perspective changes. They refreshed their look without rebranding, changing their logo, changing the store brand color, or even dramatically changing their branding… they simply refreshed and the company “feels” different.
Where is your business at? Complete rebranding is something to consider with great deliberation. But what about refreshing your online image – social media, web, advertising; your brick ‘n mortar; or simply your marketing pieces. Keep your brand but refresh your look.
Sometimes it is not just our business that needs a refresh, but us. We stay true to our principles and our foundation, but we change our look or our outlook and grow. Change in ourselves. Growth in us will reflect in our leadership and business. Refresh and recharge even relaxation can change outlook which can bring rejuvenation to make an impact on the world around us.