design

Graphic Design Process

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What is it like to work with LeA’Tev? Personal, fun and finished with a design that reflects you well.

Now, specifically what is it like to complete a graphic design project – a wedding stationery suite, a custom invitation, personalized photo book, etc.

Step 1: An initial meeting! Whether by phone, chat, email, or face-to-face the goal of the initial consultation is…

  • To establish your goals, objectives, and wants.
  • To learn your style and what it is that you desire.
  • To set the budget so that every design and suggestion stays within allotment.
  • To set the schedule, so we each know where to start when.

This step often assigns homework to each of us! If there are key pieces for your event that need to be sent to us for ideas, matching, or use in final designs – this information is requested at Step 1. In turn, we will send any additional information that you may need – paper samples, etc. In every process, except letterpress, colors can be matched to your exact liking.

Step 2: Initial proofs for the project are sent! This is generally one of the most exciting steps. Options will be sent to you for initial review. The options incorporate the desires that were initially expressed and act as a springboard to narrow and begin the final designs. Below are two sets of initial wedding stationery proofs for two different brides.

JasonEsther Ideas

Mason-Bolte Drafts

Step 3: This step can be quick or take several communications back and forth, but the end result is the same – the design is tweaked, set, and detailed to reflect you!

Haldik3 Bolte_MasonShelton

Step 4: Every necessary detail is added and reviewed. Maps are drawn, directions are added, special instructions, or any other detail or information is added and reviewed. In other words, we all get very detailed and when you have signed off for the final time….

Details

Step 5: We go to print! In general, two weeks are allotted for printing, but dependent on paper stock and printer availability, orders can be ready to ship in as little as 1 business day. In setting the schedule upfront, sufficient time is set aside to insure printing and delivery on time.

Would you like to learn more? See what others have thought of working with LeA’Tev.

Call or email – I would love to talk with you!

Heather Haxton

(515) 447-5974, heather@leatev.com

www.LeATev.com

Telling A Story – Part 2

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Your home becomes the only place in the world where visitors get a visual glimpse into your world. Since most of us do not live in magazine worlds… although I often wish for the Jetson’s Rosie and the automatic Dresser… our home needs to be us and not someone’s idea of the current ideal.

People can pick up a magazine anywhere, but they can only see your family personality at your house – so enjoy the process and don’t feel pressured by what you find in stores and books.

Did you answer your questions!

  • What are your favorite colors?
  • What do you want people to feel when they walk in your home?
  • What things do you have that you want to showcase – things you “love” or things that are just uniquely you?

NEXT STEP – Where to begin:

  • Pick a starting point – Decorating everything – the entire interior space now!
    • Doable, but I would recommend getting someone to at least give you good advice and walk with you through the process. And be prepared to either spend lots of time or hire some aspects to be completed by professionals.
    • I have assisted people whose home was either destroyed through disaster or have interior design within their construction budget and everything has to be done now, upfront.
    • If this is you, feel free to contact me. I would love to help you!
  • Pick a starting point – Already in an existing space.
    • I like to prioritize my top three-four areas that I want to focus on for three reasons:
      • 1. I sometimes need time to finish processing an idea, so I know what my secondary priorities are and I can work to create each space a little at a time.
      • 2. I enjoy creating design and art in my house, but if I start adding too many areas and ideas all at once – it is not creating it’s a to-do list… I have enough to-do’s already!
      • 3. I can create, save, and budget well for small portions. Larger items that may need more time can be put on hold, while  I can still move on to smaller items and areas to work on for a bit.

What are your top three areas? An area can be as small as a section of one wall or as big as one room.

Pick one and let’s begin!